#DONTLETUSDOWN

Nestlé

Digital Campaign, Integrated Campaign, Rebranding

Our challenge

There is an average of 30.000 tons of litter per year on the streets of Belgium. How can we encourage people to throw away their rubbish in the right bin?

Our solution

We did it by changing Perrier, KitKat, Lion and Vittel’s packaging to thank citizens for throwing their waste in the right bins. A positive message to encourage the right habit.